Tops Markets
At Tops Markets under the parent company Northeast Shared Services I am responsible for working on interior pages of the printed ads, as well as in store signage and creating creatives for holidays, promotional material and messaging blocks.
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Print Design, Illustration, Page Layout, Copywriting, Image Editing
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Tops Friendly Markets is a major supermarket chain in upstate, NY, PA, and VT, it is known for its full service stores and has an emphasis on carrying local produce and product. Now owned by Northeast Grocery which also owns Market32 and PriceChopper supermarkets.
Summer Creative
In collaboration with the team, we developed multiple printed designs to promote summer savings, each featuring distinct visual identities. The work spanned a variety of seasonal themes, including local produce, summer grilling, desserts, and the "Cool Cash" savings initiative.
Best deals in town icons
Instant Bonus
Created multiple options for product promotions with examples to display how the product interacts with the information.
Message Block Creatives
When the holidays approach or there's an opportunity for a major sale, it's the designers' responsibility to develop concepts that are easily adaptable for print ads, in-store signage, and digital use. I created these designs, which were featured in specific sections of the printed ad and also used throughout the store for signage and displays.
Christmas Bonus Campaign
This was for the Tops Christmas Bonus campaign that they run every year throughout November and December. This campaign is to inform customers of the deals they offer to shoppers when they spend a specific amount of money at any of their stores.
Illustration and Messaging
For Halloween, I was responsible for overseeing all creative assets used in the ads, including the color palette, typography, and illustration styles.
NEW YORK STATE OF WINE
As part of an initiative to introduce wine sales in New York State grocery stores, I was initially approached to design logos. Instead, I took the initiative to develop a full brand identity, including a cohesive color palette and illustration style.
Logo Ideas
ILLUSTRATION STYLE
When coming up with the illustration style I wanted to focus on worn vintage look to associate with the elegance of aging wine. In addition added textures and bold color to accentuate this.
ILLUSTRATION Examples
Focused heavily on the wine bottles and the act of opening wine to show the celebratory action of drinking wine with the used worn look
