Little City Luncheonette
At Little City Luncheonette I was hired to create the branding aspects of the restaurant, A vintage style diner from the folks at Albany Ale & Oyster.
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Branding, Illustration, Merch Design, Social Media,
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Little City Luncheonette is a Restaurant located on 281 New Scotland Ave, Albany NY. Coming Soon!
Color Palette
Illustration Style
When approached to this project I was asked to come up with illustrations that were vintage and playful, the client sent reference photos and early social posts that they used to promote the business before it had an identity. I created 6 characters that were all taken from the menu that are being used for the final brand.
Social Media Posts
After finalizing the color palette and illustration style I was asked to help contribute to the social media advertising for the soft opening and any other posts they needed for the brand.
WEARABLES
After the illustrations were finalized, I went ahead and started creating t shirts for both staff and the general public to purchase.
