Myforest foods
At MyForest Foods I was brought on to work with the Lead Designer and Creative Director to make an array of marketing material for social media, and internal and external documents.
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Illustration, Illustrative Design, Social Media Strategy
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MyForest Foods is a New York based food tech company that grows mushroom mycelium to make plant based meat alternatives such as bacon and pulled pork. Their products, like MyBacon and MyPulledPork, mimic the taste and texture of animal meat with simple whole foods ingredients, offering a sustainable, plant-based option that's gaining traction in natural grocery stores like Whole Foods.
Social Media Story posts
All displayed below are some examples of social media stories I created that displayed their sampling alerts for their products and all of their upcoming employment opportunities.
Social Media Icons
I was tasked to create icons for their social media highlights, here I just created the icons using their illustration style from their brand guidelines based on ideas from the marketing team.
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The Buzz
Illustration of news paper indicating new things happening within the company and what to look out for.
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Highlights
Illustration of a tree, used this imagery to represent growth for the company and how it is evolving to something greater.
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Open Jobs
Illustration of a magnifying glass indicating new job posting and where to find them on social media platforms.
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Out and About
Illustration of a party tent to display the idea of new events that myForest Foods has coming up and where to find them.
Investor Pitch Deck Assets
The images below are illustrations I created for a pitch deck all based on the brand guidelines. I was given the task to take these words and to make imagery that accompanied them.
Social Media Layout Progress
Here the company wanted to create a social media layout where the entire grid worked as one large image, but each individual post could stand alone on their own. The illustrations and text layout are to emulate a notebook from an individual who is out on the field foraging for mushrooms and sketching things out as they go.
Finalized Layout
This was the finalized layout that was approved by the marketing team. It was the first 12 posts of their new social media strategy. This was the foundation that is to be built upon moving forward with new social media posts.
